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Ever wonder how a customer chooses a professional? Think they decide based on experience, reputation, cost? What if I told you that’s not the whole truth? What if I told you that they buy from whomever triggers all the happy chemicals in their brain? Persuasive storytelling engages the audience, deepens relationship and closes deals. No matter how advanced technology becomes, relationship will always be the center of any successful business. The solution is to combine technology with relationship, and storytelling is how to do it.

One of the biggest challenges facing the marketing community today is how to create content that stands out in a media-saturated world. Great brands are not built on product pitches. Storytelling uses a narrative arc that is designed to elicit an emotional response from the audience. By implementing a storytelling approach that converts complex content into targeted, engaging stories, marketing departments can create emotional connections that are memorable, and motivate cooperative behavior. Stories make money because they ignite an emotional response that motivates cooperative behavior from the audience.