Let’s face it, we have preconceived notions about sales and marketing and how to break through barriers whether it’s projections, algorithms, or throwing a bunch of content at people to see what sticks….no one really knows what’s going to make the magic happen in each situation. Until now. Back in the hospitality days when I worked for a luxury hotel company, the Director of Sales used to say to us all the time, “by the fifth time you reach out to a prospect, they should be buying from you, if they’re not buying from you, your pitch is off!” How many times have you heard this? Here’s my response to that…Bull@$%!! Are you kidding me? Five times? Five times?? Just slap a stamp on my forehead and stick me in the mail, I’ll get there before you make a sale that’s for sure! But here’s the thing, I was indoctrinated in that mindset, so I completely understand that it is hard wired in us, but I’m here to tell you that storytelling disrupts all of that-first conversation with story can close a deal. A very simple formula can turn your stories into a goldmine. Once you see the cash, you’ll never go back to traditional marketing. And because I want you all to succeed, I’m going to share my formula with you right here, right now! Wow!
StoryForm – Storytelling formula in 3 steps:
1. Personal and relevant
2. Tell a story (not a narrative)
3. Make your audience the hero
3-step process that turns Storytelling into StorySelling