Leadership is not what it used to be. The best leaders today are the ones who inspire, encourage, and motivate their communities to be the best that they can be. Storytelling is the most effective and strategic way to lead by example.
Experiential marketing is no longer about telling your story, but about putting the consumer into your story…
Ninety-five percent of purchasing decisions are subconscious and emotionally-based. Storytelling and emotional intelligence are the ingredients needed to influence your audience subconsciously and win them over every time.
MDRT’s (Million Dollar Round Table) most recent blog, “The Science Connection of How Stories Sell” is a must-read for anyone who has an audience!
Storytelling turned the speech I wrote for Kamala Harris from a “should read” to a “must read.” Remember, your audience is 76% more likely to buy from you if you trigger all the happy chemicals in their brain-storytelling is 100% effective in releasing those chemicals.
OUT with the antiquated sales techniques and IN with immediate results…first time conversation with Story can close a deal.